The Creative Portfolio
The UFC and DAZN promoted UFC 207: Rousey vs. Nunes by highlighting one of the most talked-about comebacks in the octagon, live on DAZN Japan on December 30, 2016. We needed to showcase Ronda Rousey's history as a former world champion and one of the fiercest competitors while ensuring new fans grasped the sport's blockbuster appeal.
We used international footage only supplied to the project. We used a trailer style approach to see Ronda's emotion from the get go.