The Creative Portfolio
LATEST PROJECTS.
ONLINE 3 : MICROSOFT PARTNER
PROJECT CREATIVE DIRCTOR
SEPT 2023 - OCT 2024
Revitalization of Tech Microsoft Solutions Partner: Online 3
The Microsoft Partner Online 3 has undergone an exciting brand refresh that has revitalized its identity. We created a well-designed, user-friendly website, ensuring an easy experience that captures the brand's new energy and goals. Additionally, I developed an engaging social media presence, fostering interaction and promoting growth, connection, and innovation in the digital space.
ONLINE PUBLISHING.
MINISTRY OF SPORT - AUSTRALIA
CREATIVE DIRECTOR
APRIL 2020 - JULY 2023
Developing the Original brand to expand into publishing, social media, and events. This includes brand creation, artwork, copywriting, web design, video, and publishing direction for the sports website, Ministry of Sport.com. Events with the Women in Sport Summit in 2021, 2022, and 2023 have led to a focused subscription platform through creative talent and execution. Successfully executed original products with various clients, government, and officials.
LIVE EVENT.
Women In Sports Summits
CREATIVE DIRECTOR
April 2021 - August 2023
The Women in Sport Summit is the ultimate gathering of influential minds, leading the charge for positive change and fostering connections to drive growth for women in sport. The Annual Women in Sport Summits has a proven track record of being a driving force for progressive change in the sport industry and creating unequalled networking opportunities with leaders and advocates. The goal is to empower women in sport by providing insights, research, trends, and best practice examples for sports administrators, marketers, brand directors, athletes, industry experts, educators, high performance specialists, sponsorship managers, sales professionals to be part of this special event.
DAVIS CUP FINALS : SPAIN, MADRID
FREELANCE CREATIVE EDITOR
November 13th - 25th, 2019
Created and edited videos over 11 days for sponsors of Kosmos. Traveled to Madrid for the “Tennis World Cup,” where Spain won against Canada. Produced social media content with contractor LiveWireSports, featuring players like Rafa Nadal, Andy Murray, and Djokovic.
STREAMING.
DAZN HQ : LONDON, UNITED KINGDOM
FREELANCE CREATIVE EDITOR DAZN
D A Z N H E A D Q U A R T E R S: H A M M E R S M I T H
June 2019, we created a new content portfolio for the global brand DAZN. This included new sports rights such as the Copa Sudamericana, English Premier League, MMA, and Moto GP. We released this content on the DAZN platform along with online and mobile assets in the U.S., Spain, Brazil, Germany, Japan, and Canada. We established new events and tested marketing video concepts for third-party agencies to use as templates.
AGENCY.
HOW NOW CREATIVE - UNITED KINGDOM
FREELANCE CREATIVE
H O W N O W C R E A T I V E : D A Z N
S E P T 2 0 1 6 - F E B 2 0 1 7
Creative: Successfully executed and launched innovative features and engaging events on the newly formed DAZN sports online platform, collaborating closely with the esteemed London agency "How Now Creative," specifically tailored for the dynamic German and Japanese sports markets.
C H I E F E N T E R T A I N M E N T / N .E .P A U S T R A L I A
FEB 2 0 1 8 - JUN 2 0 1 8
Leading and managing strategies while directing and editing creative projects, including Telstra Sports Apps 2018, the Suncorp Super Netball launch, and athlete packaging for the Pre Commonwealth Games.
Directing - Editing - Writing
CABLE TV.
SKY SPORTS / SKY SPORTS MIX - UNITED KINGDOM
Snr Creative Services - Freelance
S K Y S P O R T S
M A Y - A U G 2 0 1 6
Creative Services: Developed crucial content and promotional activities for Sky Sports Mix in the U.K. and Ireland. Tasks included producing, writing, and editing.
XYZ NETWORKS FOXTEL - AUSTRALIA
Creative Services Music
F O X T E L C H A N N E L [ V ] & M A X
F E B 2 0 0 7 - J A N 2 0 0 9
Promotions and Concept
Designed and skillfully executed comprehensive campaigns on Channel [V] and Max, features that prominently highlighted key music properties. As the creative mind behind the TV reality series “My First Gig,” I had the pleasure of collaborating with the renowned Jimmy Barnes for two successful seasons. My multifaceted role encompassed producing, writing, editing, and directing, ensuring a seamless and captivating viewing experience throughout.
AUSTRALIA & NEWZEALAND PROMAX AWARD
2008 GOLD BEST NEWCOMER TO INDUSTRY AWARD
FOX SPORTS - AUSTRALIA
Senior On Air Promotion Producer Sports
N E W S C O R P . F O X S P O R T S
J A N 2 0 0 9 - J A N 2 0 1 4
Snr Promotions: Designed and executed comprehensive branding strategies in collaboration with Fox Sports campaigns to effectively launch several key sporting properties, including AFL, NRL, Tennis, PGA Golf, A League, and various others. Functioned as the creative lead and served as the director on a highly successful rebranding effort that showcased our innovative approach. Responsibilities included producing, writing, editing, and directing engaging content that resonated with audiences and elevated the brand’s presence.
AUSTRALIA & NEWZEALAND PROMAX AWARD
2011 SILVER BEST SPORTS CAMPAIGN FRENCH OPEN
2013 GOLD BEST IMAGE SPOT FOXSPORTS RELAUNCH
2013 SILVER BEST SPORTS CAMPAIGN IN HOUSE OLYMPICS
NINE ENTERTAINMENT
J UNE 2 0 0 9 - AUGUST2 0 1 4
Senior On Air Promotion Producer
2014 SILVERNEWS PROGRAM CAMPAIGN"TODAY SHOW KIDS"
Producing - Writing - Editing - Directing
START UP TECH.
CLOUDFIRST – MICROSOFT PARTNER AUSTRALIA
2014 -2015
Creative Director
M I C R O S O F T P A R T N E R
S E P 2 0 1 5 - F E B 2 0 1 6
Creative Director: Key in developing the brand through the Microsoft Partnership Program. Specializes in creating engaging B2B ads and sales campaigns for clients with modern digital and social media strategies. Skills include writing, editing, and directing.
MICROSOFT AUSTRALIA PARTNER AWARDS
2015 INNOVATION & EXCELLENCE TO INDUSTRY AWARD
RADIO.
SOUTHERN CROSS AUSTEREO - AUSTRALIA
Breakfast Executive Producer
H I T N E T W O R K
JULY 2 0 1 7 - F E B 2 0 1 8 ( Maternity Contract )
Managing strategies and creative output for the Breakfast show Heather, Dan & Ben. Collaborating with promotional activities and production teams to secure celebrity interviews, content, and approvals. Responsibilities include production, management, and creative development.
DMG REGIONAL
2002 - 2004
Designed and meticulously presented a captivating nightly Top 40 program that was aired nationally across a diverse array of regional radio stations. Delivered high-quality promotions while seamlessly integrating exciting movie content, international music artists, and notable celebrities. Served as a distinguished presenter for up to 42 radio stations nationwide, ensuring a wide-reaching and memorable listening experience.
NOVA 919 ADELAIDE
2004 - 2005
Presenter Floater in Adelaide
SOUTHERN CROSS AUSTEREO
2005 - 2007
National Presenter delivered a nightly Top 40 program that was broadcasted nationally across a diverse array of regional radio stations, captivating listeners with the latest hits and engaging content. This program reached an impressive total of 38 radio stations nationwide, showcasing its popularity and widespread appeal to a broad audience.
AUSTRALIAN RADIO AWARD
2007 RADIO BEST NETWORKED REGIONAL PROGRAM
KIIS 1065 SYDNEY
2014 - 2015
Weekend Presenter
As a casual weekend host of music-driven programs that air on either Saturday or Sunday at the renowned No#1 FM station in Sydney, I bring a vibrant energy and passion for music to the airwaves. My role allows me to curate playlists that resonate with listeners, creating an enjoyable atmosphere that enhances their weekend experience.