The Creative Portfolio
As part of a team, we worked on rebranding the Fox Sports network. We were tasked with creating a new logo and introducing fresh talent. We decided to use advanced filming techniques, including octocopter shots and green screen, for a more impactful presentation. The brief required a showbiz approach that resonated in Australia and globally. Our two filming locations were Allianz Stadium in Sydney and Fox Studios at Moore Park.
Audio Direction: A rebrand involves not just visual changes but also audio. The challenge was to shift from standard production music to a more dynamic sound. We collaborated with Sonar Music for expert guidance and innovative composition to enhance the Fox Sports promotion. Drawing on my music training, we spent hours selecting dramatic instrumentation that aligned with our new branding.
In this project, I co-directed with Marty Moynahan, edited, composed music, and wrote the script.