The Creative Portfolio
In 2013, rebranded not just visually but also with sound. This challenge involved shifting from straightforward production music to a more dynamic approach. We partnered with Sonar Music for advice and composition to effectively promote the Fox Sports network. With years of music training, we invested hours defining impactful instrumentation that matched our new brand. This new approach led to a successful "motif" for Fox Sports Australia. The project involved collaboration between the Director of Music and Audio with the external agency.