We sent a team of three to New York's Thomson Hotel to work with tennis legend John McEnroe. The goal was to promote his joining our team through some amusing demands from his agent for the Australian Open Grand Slam. We had just three hours to film and captured some funny moments between John and his fake agent. I was involved in directing, editing, selecting music, and co-writing the script.

Sports fans want to experience the dedication required to succeed. Football players worldwide strive to reach the highest level, with the Premier League and Spanish football leading the way. Building on our earlier Premier League project, we aim to create a building tone "Coming soon" teaser.

In 2013, rebranded not just visually but also with sound. This challenge involved shifting from straightforward production music to a more dynamic approach. We partnered with Sonar Music for advice and composition to effectively promote the Fox Sports network. With years of music training, we invested hours defining impactful instrumentation that matched our new brand. This new approach led to a successful "motif" for Fox Sports Australia. The project involved collaboration between the Director of Music and Audio with the external agency.

Chief Entertainment Agency sought our help to enhance brand awareness for Suncorp Super Netball, Australia's top women's sports league. Our goals include boosting viewership, game attendance, club memberships, and commercial opportunities for netball. Key branding positions include:

Best women’s league in the country

A truly family-friendly sports entertainment option

Strong female athletes as role models

Accessible, positive, and confident

Showcasing the intensity and finesse of netball at the forefront

Australia's A-League aimed to refresh its image and promote itself as a summer sport. We created a new graphics package featuring current A-League stars and included movements from a Parkour group to convey dynamic gameplay. The music was composed by UnCanny Valley in Sydney, with consultancy support. This project envisioned a dreamlike world where summer and art blend together. Involved in this project were: Direction, Editing, Music Composition, Consultation, and Writing.

As part of a team, we worked on rebranding the Fox Sports network. We were tasked with creating a new logo and introducing fresh talent. We decided to use advanced filming techniques, including octocopter shots and green screen, for a more impactful presentation. The brief required a showbiz approach that resonated in Australia and globally. Our two filming locations were Allianz Stadium in Sydney and Fox Studios at Moore Park.

Audio Direction: A rebrand involves not just visual changes but also audio. The challenge was to shift from standard production music to a more dynamic sound. We collaborated with Sonar Music for expert guidance and innovative composition to enhance the Fox Sports promotion. Drawing on my music training, we spent hours selecting dramatic instrumentation that aligned with our new branding.

In this project, I co-directed with Marty Moynahan, edited, composed music, and wrote the script.

This creative follows the French Open Love Letter and takes a gentle approach to the Wimbledon Championships. Since there are just two weeks between the French Open and Wimbledon, we aimed to maintain the same energy, celebrating love for France and tradition for Wimbledon.

In 2013, the National Rugby League finished its final rounds before the playoffs began in September. We launched in July with Fox Sports Australia's NRL stars to represent the brand and share the message "Every Moment Matters." This highlighted how each moment could impact the teams' chances of reaching the Top 8 finals. Filming took place in the Manly Sea Eagles dressing room using an Alexa camera, co-directed by Age and Damien Wilkinson. In this project, I co-directed, edited, chose the music, and co-wrote the script.

This project aimed to bring some fun to the US Open Grand Slam, contrasting with past years' more aggressive sales tactics. It used a comedic approach to highlight the decline of Australian tennis players since the 90s and early 2000s while featuring commentators who wanted to create their own academy. Interestingly, they believed impersonators could hold the key to success. Filmed at Sydney's Old Olympic Games courts from 2000, the location allowed for jokes about Aussie player Bernie Tomic and the notion of Djokovic and Serena impersonators as potential new exports. Roles included directing, editing, and scripting.

From November 13th to 25th, 2019, I created and edited videos for sponsors of Kosmos. I traveled to Madrid for the "Tennis World Cup," where Spain won against Canada. I collaborated with LiveWireSports to produce social media content featuring current and former No. 1 players, Rafa Nadal, Andy Murray, and Novak Djokovic.

We want to increase awareness and viewership of our multi-sport content on the DAZN Spain platform among our current MotoGP subscribers and encourage free trial sign-ups from non-MotoGP fans.

Bellator MMA returns to the iconic arena with a thrilling fight card featuring one of the biggest main events of the year: Lyoto ‘The Dragon’ Machida against Chael ‘The American Gangster’ Sonnen. This match-up is a key part of our goal to make DAZN the top destination for Bellator’s major events.

This was a captivating 1-hour special focusing on the remarkable life and career of the iconic musician Elton John, aimed specifically at the older demographic. The program featured a unique and quirky style that highlighted the contrasting facets of a man often perceived as serious, allowing viewers to appreciate the depth and complexity of his character.

The goal for "The 2013 Open Championship" was to stand out from other ads and highlight the elegance of the event held in the UK each July. The calming music was central to this. By choosing fan-focused shots at a slower pace, we created a relaxed atmosphere that resonated with golfers. No voice-over was used, which helped distinguish this ad from typical sports promotions and draw attention. Edited and produced.

The project aimed to promote the upcoming J.League season in February in Japan, similar to the Premier League in 2017. DAZN Japan, the official rights holder, wanted to create a teaser video using 70 percent original production with one camera and a small production team, along with limited highlights from 2016 games. The video needed to present the new season setup in a straightforward, clean manner as per the brief. Edited / Produced.

The US Open showcased the exciting and vibrant lifestyle every tennis player dreams of. We developed a captivating campaign that included teasers and interstitial programming to enhance the showbiz vibe for the Australian Broadcast of Fox's US Open 2011. We aimed to inform viewers about standout players in the competition, featuring impressive visuals from 2011. Created, edited, and produced.

Sky Sport UK aimed to launch two promotional properties: Extreme Sports and Friday Night Football. They introduced Sky Sports Mix, a new channel for all Sky customers, offering selected Sky Sports content at no additional cost. This enhances the Sky subscription's value and strengthens customer engagement with the Sky Sports brand. Sky Sports Mix will serve as a more accessible, family-oriented sub-brand, featuring a more female-friendly and engaging soundtrack to captivate the audience.

In this project: Edited / Scripted

DAZN and Eurosport are showcasing top male and female athletes for the first time. To celebrate, we created a promo with a “raw sport” look to encourage viewers to sign up for upcoming Eurosport content.

This creative aimed to create a love letter to the tournament, conveying a romantic vibe that coincides with the Tennis Grand Slam Calendar. Delivered entirely in French, it uses titles to present a mysterious spoken piece, highlighting the calmness that sport can evoke. It also serves to interrupt ad breaks, shifting away from high-energy moments to draw attention to the brand.

The task was to develop weekly promotional activities for the Sky UK and Ireland promos department. The GAA involves Irish Gaelic sports, specifically football and hurling, which include County and All-Ireland games lasting over four months.

NBA: The goal was to kick off the 2016/17 NBA season with DAZN, an online sports channel in Germany and Japan. They wanted a fun, American atmosphere, highlighting handshakes and exciting plays.

Major League Baseball: We developed a "Scrap Book" concept to increase visibility. We captured a Midwest feel with music and filmed hands on a real book to share a lively, brief story about players and fans.

This creative was co-written with Age and Tim Sheriden, who have reported extensively on the Masters tournament at Augusta. The story highlights recent moments and fond memories of this prestigious event, aiming to raise awareness of the current state of golf.

TIGER RETURNS
This was a supportive piece about Tiger Woods during his year away from competition. Following a public scandal, we were tasked with presenting his return in a positive light instead of focusing on controversial aspects of his character. We drew inspiration from his late father to help him and his fans feel excited about being back on the course in a 15-second teaser.

Every December, the World Darts Championship in London is full of excitement. We wanted to capture the energy and passion with drums and video, creating a lively tribute to the vibrant atmosphere and beer culture.

Home to sports icons like Tom Brady and LeBron James, DAZN in Germany and Japan showcases American sports through event calendars. These games are essential reminders of America's coaching, thrilling plays, and memorable moments.

The French Open for Fox Sports was a standout project aimed at promoting tennis. Real tennis players were featured in a French-themed setting with a budget under $20,000. Utilizing high-speed cameras and a real clay court in Sydney, we created an artistic French skyline. Tennis commentator and former Davis Cup captain Wally Massur played the male lead. The campaign won a Silver award at the Australian & New Zealand Promax for Best Sports Campaign. My roles included directing, editing, music selection, and scripting.

The Fox Sports Australia network aimed to promote its 2014 events and rights with a fresh "sister version" of the previous year's rebrand. The project needed to highlight the various rights and inform cable subscribers about the benefits they would receive in an engaging and motivating way. We selected a production track that reflected the network's ongoing rebrand, encouraging viewers to be a part of sports in 2014. In this project: Directed / Edited / Music Selected / Script.

This project aimed to tell a compelling story. Fox Sports wanted to show that local Australian boxing is more than just quick, aggressive, and low-quality entertainment, all on a budget of under $3,000. With a small crew of three, we filmed in Queensland, capturing authentic moments in back rooms, alleys, and the ring. The result was dramatic footage that offered a distinct view of undercard fighters striving to make a living. My role included directing, editing, selecting music, and writing the script.

Major League Baseball is a traditional American sport facing challenges in reaching Australian fans. We chose a "Scrap Book" theme to attract attention. Drawing from a midwest style, we incorporated music and filmed hands engaging with a real book, illustrating a lively story about players and fans. We focused on expatriates to promote our sports rights. In this project: Directed / Edited / Music Selected / Script.

Created logos for tech startups and collaborated with external sales on campaigns and branding. Managed the entire creative process connecting the brand with the Microsoft partnership program in Australia.

In 2012, a year before our rebrand, we sold three popular codes in Australia: the National Rugby League, Super Rugby, and AFL. With no time for a shoot, we creatively combined football elements to promote the upcoming winter sports season just four weeks away. A cinematic approach worked best, resulting in a movie-like trailer to highlight the exciting season. This project included directing, editing, music selection, and scripting. It won a Silver award at the Australian & New Zealand Promax for Best In-House Sports Campaign.

Enlighten: Business leaders sought a reliable brand like Enlighten Operational Excellence to promote Operational Efficiency innovatively. We created visuals that showcased the services and individuals involved in Enlighten's journey. Since the team focused on data and technology, we conceptualized "The Beautiful Mind." Enlighten represents a team of creative thinkers solving business efficiency issues with innovative products.

To promote Harry Kewell's return to the Hyundai A-League in 2011, Fox Sports wanted a feature that showcased his comeback after years abroad, inspired by a cheesy NCIS segment.

This was a part of a campaign featuring cartoon presenters. We aimed to complement the main campaign with a playful look for a show called "Presenter Playlists." It was filmed at my desk, with a half-drawn book, cartoons, and motion elements, making it enjoyable and straightforward.

This documentary explored Britney's life and secrets during her 2008 comeback. Editing and audio played important roles in revealing a deeper truth.

The Copa Sudamericana, or Copa Sul-Americana in Portuguese, is South America's second most important club football competition, featuring top teams from Brazil and other South American countries. It is a knockout tournament with each round played over two matches, one at home and one away. Winners qualify for the Recopa Sudamericana and the next Copa Libertadores, the top competition in South America. This year, Brazil has four teams left: Corinthians, Fluminense, Botafogo, and Atletico Mineiro. All their matches will be shown live on DAZN.